‘Aliens will eat the fatties first’: Gym sparks outrage with new advertising campaign

An advert for one of Britain’s biggest gyms has sparked outrage by declaring: ‘When the aliens come, they will eat the fatties first.’

The campaign, featuring a little green man, was meant to encourage people to join up and shed pounds put on over Christmas.

But instead slimmers have branded the ad in offensive and weight loss experts said the ‘negative message’ is more likely to drive people away.